What we do best is identify and understand the needs of your clients and customers. We determine how those needs are (or aren’t) being meet by your existing site, including evaluating site content and functionality (or discussing your ideas for the inital site design). Then we take that information and create a detailed site-map that includes what is working, what else may work, and how we can best achieve your site’s objectives for those users.
Keep in mind, your website is not just another anonymous page on the Internet, it is the “virtual face” for your company, so a site that portrays the best online persona will work best in reinforcing your intended branding and message. Furthermore, your website must be functional. Anything less will either frustrate the user if your site fails to preform or fail to retain the user if your sites’ content lacks any serious development.
Website Design & Development
We do both original design and re-design of currently operating websites including the development of the overall look and feel of the website, content migration from previous work(s), and content creation including copywriting services tailored around the needs of the client. This may involve involved consultation with the client to design the outline for the initial website (or website re-design) including discussing ideas for the layout and organization of the site, the types of colors and images to use (photos, illustrations, video, and other multimedia) and other matters concerning the overall graphic design.
Graphic Design
Looking for a new logo to highlight your new company or looking to rebrand your current business? We can help by creating an unique graphics package including logo creation, banner development, product package design, fresh artwork, organized text and pure design elements such as shapes and color to unify any advertising and marketing efforts you may have.
Search Engine Optimization (*SEO)
*also, SEM, SMO, ISO
A lot of people promise many different things when referring to search engine optimization (SEO). The real deal about SEO is its simply the process of affecting the visibility of a website or a web page in a search engine's "natural" or unpaid ("organic") search results. How we do this is by keeping up-to-date on how different search engines work (yes, Google does not work exactly the same as others such as Bing) and then take into consideration what your visitors would most likely type into the different search engines to find you, match that against the actual search terms or keywords that rank highest overall, and use this as the base for the initial search optimization efforts when working up the actual HTML and other associated coding when developing your website to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Additionally, we can also provide valuable services to promote your website after it has be published to increase the number of back-links, or inbound links, which is another crucial SEO tactic that can increase both the website's page rank in search engines as well as its overall web presence rating.
Content Management
Once your website is up and running, you most likely will need someone to update it and further develop it out to stay current with your business services and offerings. We can do this by continuing to develop your "online voice" for all aspects of the organization’s online presence. In addition to writing, editing, and proofreading site content, we will also work closely with whomever you set to manage this project on your end to maintain site standards with regard to new development. We can also help craft new site promotions, email newsletters, and online outreach campaigns and anything your business development and/or marketing department may require.
Copywriting
Every business needs to bring in customers and clients. How we can help is through different copyrighting services including:
Advertising and marketing copy
Every business needs to bring in customers and clients. So they need a variety of printed materials, including ads, brochures, business plans, catalogs, circulars, direct mail, fliers, invoice stuffers, labels, packaging, post cards, product literature, sales letters, self-mailers, and trade show displays.
Public relations copy
Any communication with employees, clients, customers, or the general public is considered public relations (PR). The term "corporate communications" is sometimes used to encompass PR and various other communications. Usually, however, PR is anything a business sends to the newspapers or radio and television stations for public consumption, such as feature articles, news releases, press kits, and product updates.
Ghostwrite copy
Ghostwriting means writing something that someone else will put their name on. This can range from writing articles to authoring best-selling books, usually for fees far in excess of what you would get if published under your own name. The best money is to be made with high-profile politicians, business executives, and celebrities.
Audiovisual and broadcast copy
Audio visuals are used for training, recruiting, fundraising, and teaching by businesses, educators, government entities, and industry organizations. This includes audio scripts, radio ads, television commercials, and video scripts. It's not unusual for copywriters to direct and produce the final product, which may include hiring a production studio, locating voice talent and actors, shooting video or recording audio, and editing the final product.
Online copy
The Internet is growing at a geometric rate and there is more and more work for copywriters online. This includes email marketing, websites, online sales pages, auto-responder messages, banner ads, product descriptions, wiki pages, video and podcast scripts, and other content. Since so much relies on search engines finding this content, online copywriters must understand SEO or search engine optimization techniques.
Multimedia Development
The "tech-speak" for Multimedia is media and content that uses a combination of different content forms. This contrasts with media that use only rudimentary computer displays such as text-only or traditional forms of printed or hand-produced material. In other words, we can create different types of visual pieces including promotional video for external marketing and branding campaigns, industrial media for internal marketing and training and most anything in-between that you can think of that requires the combination of text, audio, still images, animation, video, or interactivity content forms.
View Sample Video Promotion
Internet Marketing
Looking to get the best return on your current advertising budget? We can design an Internet Marketing Campaign tailored around you product or service using a combination of traditional Internet marketing and creative online branding efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from websites or emails.
• Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO)
• Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers
• Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg
©2010 - 2013 UmbrellaCafe Website Design, Development, Marketing - Chicago, Illinois
